OTT Providers and Ollang: A Partnership for Multilingual AI Localization

The Challenge

A leading white-label OTT streaming platform based in Europe, aimed to expand its services by providing its customers with a cost-effective, scalable way to globalize their content through localization. This involved overcoming the challenges of traditional localization methods, such as high costs and long turnaround times.

The Solution: A Partnership with Ollang

To address these challenges, the Platform partnered with Ollang, a leading provider of cutting-edge multilingual AI localization technology. By leveraging Ollang's advanced AI solutions, the Platform aimed to streamline the localization process, reduce costs, and enhance the quality of localized content. Recognizing the value of a comprehensive customer experience, the Platform expanded its offerings to include supplementary services. Ollang was a key partner in this endeavor.

The Hybrid Approach

The first joint project, an animated feature film, showcased the power of a hybrid approach that combined the efficiency of AI, and its increasing accuracy of the technology, alongside human refinement to ensure the sound effects of the feature film were properly captured:

1. AI-Powered Localization:
   
   • Automatic Subtitling and Captioning: Ollang's advanced AI technology accurately generated subtitles and captions in the desired language, significantly reducing manual effort.
   • Machine Translation: AI-powered machine translation provided initial translations, which were then refined by Ollang's expert localization team.

2. Studio Sound Editing:
   
   • Final Mixing: The Platform’s skilled sound engineers expertly combined the localized audio and video tracks, ensuring a seamless viewing experience.

The Benefits of the Partnership

• Accelerated Time-to-Market: The hybrid approach significantly reduced the localization timeline by 5X, allowing the Platform to deliver localized content to its customers faster.
• Cost-Effective Localization: By leveraging AI technology, the OTT Platform optimized resource allocation and reduced overall costs by almost 6X.
• Enhanced Quality: The combination of AI and human expertise resulted in high-quality localized content that met the highest industry standards.
• Scalability: The partnership enabled the Platform to scale its customers’ localization efforts to accommodate a growing content library and expanding global audience.

The Future of AI Localization

The successful collaboration between the OTT Platform and Ollang demonstrates the potential of multilingual AI localization to transform the industry. By embracing innovative technologies and fostering strong partnerships, companies can deliver high-quality, localized content, in 120 languages, to a global audience with unprecedented efficiency and cost-effectiveness.

As the demand for localized content continues to grow, the Platform and Ollang are committed to pushing the boundaries of multilingual AI localization technology and delivering exceptional results.

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