Shorten Scales with Ollang’s Multiagentic AI: 10,000+ Short Videos Localized

Summary

This case study explores how Ollang’s Agentic AI enabled Shorten, a mobile video streaming platform, to localize over 10,000 short videos into 11 languages within three months, which led to rapid market expansion and significant cost efficiency.

Challenge

The platform faced a daunting task: localizing 10,000+ short videos (1–2 minutes each) into 11 languages within three months. They needed a scalable, cost-effective solution to maintain cultural precision and meet its ambitious release schedule.

Solution

Ollang's Agentic AI provided closed captions in English and subtitle translations from English into German, Japanese, Turkish, Russian, and Indonesian, among other languages. Specialized AI agents handled distinct tasks, such as video understanding, cultural adaptation, and self-correction. 

This approach reduces translation errors by 60% compared to traditional AI + human-in-the-loop (HITL) methods.

Results

The implementation of Ollang’s Agentic AI delivered measurable outcomes:

1. Volume: Over 10,000 videos were localized in three months, which allowed the platform to meet its release schedule without delays.
2. Cost Efficiency: Shorten saved 83.33% of the cost of Agentic AI + HITL from English to Japanese. 

(These figures were calculated based on internal data and customized pricing.)

3. Time Savings: Ollang’s Agentic AI reduced human effort by an estimated 76%, as measured by post-localization quality assessments.
4. Expansion: The platform expanded into 11 new markets in just three months. This quick rollout allowed them to engage global audiences without delays.

Key Takeaways

1. Scalability: Ollang’s Agentic AI localization handles high-volume, fast-turnaround projects while maintaining quality.
2. Cultural Precision: The system captures idiomatic expressions and emotional tone, essential for movies and series.
3. Cost Efficiency: Automated workflows with agentic AI reduce costs by 83%, making global expansion financially viable.
4. Accessibility: Subtitles in multiple languages broaden audience reach and enhance inclusivity.

Ollang’s multimodal, multiagentic AI, supporting up to 120 languages, removes the complexities of localization, decreases high production costs and long delivery times for content owners and distributors. Assigning each agent based on its skills and capabilities for specific stages of the process improves quality compared to conventional AI localization.

To learn more about Ollang’s Agentic AI system, read the white paper authored by our product developers. 

Next Steps for Content Owners

Meet today’s global content demands with Ollang’s Agentic AI. Our solution delivers speed, accuracy, and scalability to your localization efforts whether you’re expanding into new markets or managing high-volume episodic content.

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