Most localization managers who evaluate AI dubbing get stuck on the same question: what actually happens between "we upload the episode" and "we deliver approved audio in six languages"? Vendor demos show a video going in and a dubbed clip coming out. They rarely show where the M&E track comes from, who fixes a mistranslated line in segment 47, how timing gets corrected when the German runs long, or which files land in your delivery folder at the end.
That gap matters because the workflow, not the voice model, is where dubbing projects succeed or fail. This article walks through a complete AI dubbing workflow step by step, using Ollang's documented pipeline as the reference: source ingestion, speech-to-text, dialogue translation, AI voice generation, audio mixing, and optional editing, review, QC, approval, and delivery. At each stage, the focus is on what you hand over, what the platform does with it, and what you get back.
Preparing Video, Audio, Script, and Timing Assets
The workflow starts with what you can supply, and better inputs produce fewer downstream corrections.
Ollang's documentation lists MOV and MP4 as supported video inputs and WAV and MP3 for audio-based dubbing, transcription, and voice work. That covers the common cases: a finished video master, or an audio-only asset such as a podcast episode or narration track that needs localized speech without picture.
Two less obvious input types are worth planning around:
- A TXT script without source video. Ollang supports a TTS-first workflow that accepts a plain-text script alone. If you are producing localized voiceover for content that does not exist yet in the target market, or replacing narration wholesale, you can skip media ingestion entirely.
- SRT and VTT files as timing references. If you already have timed subtitles from a prior subtitling pass, supplying them gives the dubbing pipeline a segmentation and timing scaffold instead of forcing it to infer everything from audio. For episodic libraries that were subtitled first and dubbed later, this reuses work you have already paid for.
The other decision at this stage is the M&E track. If you hold a clean music-and-effects stem from the original production, upload it: the final mix will be rebuilt on top of it. If you do not, Ollang can extract or create one from the source, which is covered in the mixing stage below.
Finally, projects can carry supporting instructions: glossaries, brand guidelines, voice instructions, character lists, accessibility notes, reference translations, and market-specific requirements. These are not decoration. A character list feeds speaker management; a glossary constrains translation of product names; voice instructions shape casting decisions before generation starts. Ollang also supports structured bulk uploads, with a documented example permitting up to 100 videos in a folder structure, so an episodic library does not have to be onboarded one file at a time.
Transcribing and Translating Source Dialogue
Once assets are ingested, the pipeline runs speech-to-text on the source audio to produce a timed transcript, then translates that dialogue into each target language. In Ollang's documented sequence, these are distinct stages: transcription first, subtitle/dialogue translation second, voice generation third.
For a localization manager, the practical implication is that text is inspectable before any audio exists. Errors caught at the transcript or translation stage cost a text edit; errors caught after voice generation cost a resynthesis pass per affected segment. If your content includes technical terminology, regulated language, or brand names, this is where glossaries and reference translations you attached during setup do their work. Ollang also supports translation-memory selection at the order level, so recurring phrasing across an episodic series or a training curriculum stays consistent from order to order rather than being re-translated fresh each time.
Order configuration also includes a dubbing style selection with three documented options: overdub, lip sync, and audio description. Overdub replaces the dialogue track on the original timing. Lip sync goes further, using visual analysis to match generated speech to the original speaker's lip movements, relevant for on-camera dialogue where mismatched mouths are visible, less so for narration or off-screen voiceover. Audio description serves accessibility deliverables. Choosing the right style per order affects both processing and the review effort you should budget.
